Fast payday loans on a speedometer

When Fast Payday Loans Lead to Slow Repayment Cycles

The country can’t seem to make up its mind about fast payday loans. While numerous financial experts and legislators warn people against getting them, the borrowing options for some are few. Until traditional financial institutions jump into the lending sector that lends money to borrowers with low or no credit scores, many people must turn
short term loans street sign

Short Term Loan Lenders Fear Impact of Pending Regulations

When the Consumer Financial Protection Bureau issued its first draft of the new regulations proposed for short term loan lenders in 2015, there was an immediate outcry. Payday lenders and others making short term loans claimed that the restrictive rules would either force them out of business or leave them with no choice other than
Personal loans paperwork

The Role of Small Personal Loans in a Debt-Based Economy

Small personal loans are debts that individuals incur for a variety of reasons. The loan proceeds, which are typically less than $3,000, can be used for almost any legitimate purpose. For example, borrowers may use the loans to pay medical bills, redecorate a home, pay for a vacation, cover car repairs or pay off a

Don’t Let Bad Credit Stay that Way! It’s Easier to Fix than You Think

Credit scores are tricky little things. Financial institutions use this number to decide whether to lend you money or not. If yours is on the low side or nonexistent, then you may have to pay more or make do without the extra money that you need. Don’t let bad credit stay that way. It’s easier

The Advance Payday Loan Market Is Shrinking. Here’s What’s Taking Its Place:

A flurry of recent articles suggests that the payday loan market is shrinking, but fortunately for people with poor or bad credit, there are new alternatives for personal and payday loans. Although many brick-and-mortar stores have been forced to closed, we can still help you find loans online. We offer payday loans up to $1,000,
Stocks in bull market

Stock Markets Continue to Explode Higher — But Can It Last?

On October 17, the Dow Jones topped 23,000 in midday trading, setting another record a mere six weeks after reaching 22,000. Since Donald Trump won the presidential election in November 2016, the Dow Jones has climbed 26 percent, due in part to Trump’s plans for deregulation, corporate tax reductions and spending on infrastructure. There is
Spending money isn't always a bad thing

Don’t Lose Sleep over Money Well Spent

While society has easily embraced the pumpkin spice latte, it has been less accepting of the cost. For a while, every financial blog post about getting out of debt focused on paying it off by giving up small luxuries like lattes. Publications make it seem as though people are paying off $50,000 in debt just
Small personal loans gain popularity

Personal Installment Loans Are Crushing Their Payday Counterparts

Born from the chaos of the 2008 economic crisis and with its creation authorized by the Dodd-Frank Act, the Consumer Financial Protection Bureau has had its sights fixed on payday lenders since at least 2013. After approximately two years of research, including soliciting complaints from payday loan borrowers, the CFPB released a report proposing new
401 Accounts are often lost when workers change jobs

Americans Lose Trillions From 401(k) Rollovers — Here’s How to Fix It

During the first couple of years following the economic crisis of 2008, there were numerous stories that featured Americans nearing retirement age whose 401(k) accounts had lost a significant amount of money. For example, in 2009, CBS interviewed several people in their 50s and 60s who had seen their life savings reduced by 50 percent
Payday installment loans can break your budget

When Long Term Installment Loans Bust Your Budget

A busted budget is something that happens to even the most money savvy among us. You may have taken out an installment loan thinking that your finances were in good shape, but then, the numbers came out differently. A financial solution may be easier than it seems. Here are seven actions to take when long
Video content marketing infographic by Websitebuilder.org.uk

As noted by Webwebsitebuilder.org.uk, there has been an explosive increase in video marketing – and this trend shows no signs of abating. The future of online marketing will lean heavily on video, as WebsiteBuilder demonstrates.

The buzz around the cooler, in the thousands of marketing firms and corporate marketing departments, is raving about content and video marketing. Since the rise of tech innovations – that have increased bandwidth and Internet speeds globally – content-heavy marketing campaigns have become the norm. More and more top brands are ditching dated marketing techniques with the hopes of going viral. The primary means of going viral is with video content that is unique, engaging and has clear calls to action for potential customers.

A viral video also serves a secondary purpose of reducing marketing costs as users, who share the content, are adding to the reach of the campaign with little to no extra costs for marketers.

According to facts from Websitebuilder, the market trends point to a steady and
exponential rise in video marketing. Furthermore, this trend has no end in site and the future of marketing will definitely be video – and content – heavy.

Current Trends

The growth of video marketing is nothing short of phenomenal. Youtube, the world’s largest video content sharing platform, has over 1 billion users and has seen steady growth, in watch hours and time spent viewing the video, rise 50% per year, consistently, for the past few years.

Between 2015 and 2017, video ad spending increased by 67%.

The rise of video-based social media platforms, including Snapchat and Instagram, have garnered huge growth of their user and viewership since their launches. It is estimated that, between 2010 and 2014, the average view time per Internet user doubled when it came to watching video online.

Buying Habits

When it comes to user buying habits, video marketing is a clear winner. A user is ten times more likely to share video content than non-video content. Furthermore, compared to TV, video marketing has a 50% to 27% advantage in brand recall and a 2:1 advantage, in terms of message recall.

To further demonstrate its advantage, a video ad has a 1.27 times higher ROI online vs. TV. One-third of companies increased their conversion rates by as much as 90% with video marketing and personal email videos, increasing sales by up to 500%.

Another interesting fact is that shorter videos have an 89% better conversion rate.

Predicted Growth

The video marketing trends are only getting bigger; by 2020 analysts expect video traffic to triple, compared to traffic logged in 2015. It is expected that 75% of all mobile traffic will be video by 2020, and for every second, 1 million minutes of video will be online. Facebook another major player in the online game estimated that, by 2018, 90% of their content will be video.

The trends demonstrating continual growth in the video marketing industry have been proven by steady user and sales data. As more of the world gets online, brands will turn more and more to engaging video content to market their products to the ever-increasing potential market online. In 2016, 96% of advertisers used video marketing, and soon that number will edge closer to 100, as video marketing becomes the clear future of content marketing.

payday loan lending companies

Payday Loan Lenders Face Strong Alternatives in Michigan

Payday loan lenders in Michigan face strict regulations of their industry from state laws and greater competition from new pay day advance alternatives. Many people in the state of Michigan have become trapped in cycles of debt, and the state’s politicians and consumer rights advocates have turned to nonprofit organizations and employers to generate more
unsecured personal loans

How To Get Unsecured Personal Loans With Bad Credit – A Borrowers Guide

Like it or not, consumer credit is an important part of the American economy, but this was not always the case. Throughout most of the 19th century, only the wealthiest people used credit to purchase items that were not true necessities, a practice that was viewed by many as unwise or even immoral. Credit was
payday advance cash gains attention of big banks

As Advance Cash Lending Faces New Regulations, Big Banks Want In

Advance cash loans, which are sometimes called paycheck advances, have become increasingly popular since the 1990s. Most borrowers can obtain small-dollar loans with just a verifiable source of income and a checking account, and many lenders do not run credit checks or require a minimum credit score. The loans are typically due in full on

The Imminent High-Yield Debt Catastrophe

High-yield debt investments, which are often called junk bonds, are investments that typically have lower credit ratings and higher risks, but many investors choose these vehicles to receive higher yields when traditional stocks and investments are only generating modest returns. China’s economic problems and heavy investments in high-yield debt have exacerbated the problems of investors
personal installment loans a lifeline

Personal Installment Loans Often a Lifeline for Those Struggling

Personal installment loans help consumers to avoid lump-sum payments that force many borrowers to renew their loans and fall into debt traps according to a report posted at qz.com. The report examined a report by Joseph Williams. Williams praised the lifeline that payday loans offered while deploring the lump-sum repayment difficulties that can affect even

Why Short Term Loans Make Sense for the Great Unbanked

Many people are forced to use check-cashing stores to cash checks, pay bills and load cash to debit cards because they don’t have bank accounts or choose to function outside the banking system for various reasons. Many are forced to turn to short term loans because they can’t qualify for traditional loans from banks. These