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Utah Payday Loan Stores Face Rapid Decline in Numbers

Payday loan stores first began appearing in Utah around 1984. According to the Deseret Morning News, by November 2005, the state boasted more than 380 payday lenders. Business was thriving, due in part to Utah’s laws that were relatively friendly to the industry. However, in 2016, almost 17 percent of the storefronts in the state

Online Lenders Take the Personal Out of Personal Cash Advances

You can now borrow money through the internet, which is convenient, but online lenders take the personal out of personal cash advances. When you borrow money online, everything will be taken care of remotely through your computer or favorite internet accessing device. In fact, you may not even speak to your lender on the phone

Lenders Offering Personal Loans Online Face Regulatory Headwinds

Technology always inspires change, and one change that was brought by the internet was the ability of lenders to offer personal loans online. Instead of having to take time off from work to meet with a banker or travel to lender’s storefront, borrowers could submit a loan request from home whenever it was most convenient

Don’t Let Online Payday Advances Leave Better Options Ignored

Online payday advances are there for you in a pinch, but don’t ignore other options because they may be better for your financial well-being. If you’re in a financial emergency and in need of a loan, consider your options before entering into a borrowing agreement. Don’t let online payday advances leave better options ignored. There

Don’t Let Advance Cash Loans Wreck Your Finances

When financial emergencies strike, don’t let advance cash loans wreck your finances. If you turn to cash loan direct lenders, you could become trapped in a cycle of debt, putting your financial future at risk. Instead, take steps to protect yourself. Advance Cash Loans Can Wreck Your Finances As long as advance cash loans are

In Major Role Reversal, the Short Term Loans Industry Takes on the CFPB

Lenders who offer short term loans, including payday loans, cash advances and deferred deposits, became the subject of intense scrutiny from the Consumer Financial Protection Bureau almost as soon as the agency was officially created. Over the years, the CFPB has actively campaigned against the companies making these types of small-dollar loan products. Many of
short term loans street sign

Short Term Loan Lenders Fear Impact of Pending Regulations

When the Consumer Financial Protection Bureau issued its first draft of the new regulations proposed for short term loan lenders in 2015, there was an immediate outcry. Payday lenders and others making short term loans claimed that the restrictive rules would either force them out of business or leave them with no choice other than
Personal loans paperwork

The Role of Small Personal Loans in a Debt-Based Economy

Small personal loans are debts that individuals incur for a variety of reasons. The loan proceeds, which are typically less than $3,000, can be used for almost any legitimate purpose. For example, borrowers may use the loans to pay medical bills, redecorate a home, pay for a vacation, cover car repairs or pay off a
Small personal loans gain popularity

Personal Installment Loans Are Crushing Their Payday Counterparts

Born from the chaos of the 2008 economic crisis and with its creation authorized by the Dodd-Frank Act, the Consumer Financial Protection Bureau has had its sights fixed on payday lenders since at least 2013. After approximately two years of research, including soliciting complaints from payday loan borrowers, the CFPB released a report proposing new
Video content marketing infographic by

As noted by, there has been an explosive increase in video marketing – and this trend shows no signs of abating. The future of online marketing will lean heavily on video, as WebsiteBuilder demonstrates.

The buzz around the cooler, in the thousands of marketing firms and corporate marketing departments, is raving about content and video marketing. Since the rise of tech innovations – that have increased bandwidth and Internet speeds globally – content-heavy marketing campaigns have become the norm. More and more top brands are ditching dated marketing techniques with the hopes of going viral. The primary means of going viral is with video content that is unique, engaging and has clear calls to action for potential customers.

A viral video also serves a secondary purpose of reducing marketing costs as users, who share the content, are adding to the reach of the campaign with little to no extra costs for marketers.

According to facts from Websitebuilder, the market trends point to a steady and
exponential rise in video marketing. Furthermore, this trend has no end in site and the future of marketing will definitely be video – and content – heavy.

Current Trends

The growth of video marketing is nothing short of phenomenal. Youtube, the world’s largest video content sharing platform, has over 1 billion users and has seen steady growth, in watch hours and time spent viewing the video, rise 50% per year, consistently, for the past few years.

Between 2015 and 2017, video ad spending increased by 67%.

The rise of video-based social media platforms, including Snapchat and Instagram, have garnered huge growth of their user and viewership since their launches. It is estimated that, between 2010 and 2014, the average view time per Internet user doubled when it came to watching video online.

Buying Habits

When it comes to user buying habits, video marketing is a clear winner. A user is ten times more likely to share video content than non-video content. Furthermore, compared to TV, video marketing has a 50% to 27% advantage in brand recall and a 2:1 advantage, in terms of message recall.

To further demonstrate its advantage, a video ad has a 1.27 times higher ROI online vs. TV. One-third of companies increased their conversion rates by as much as 90% with video marketing and personal email videos, increasing sales by up to 500%.

Another interesting fact is that shorter videos have an 89% better conversion rate.

Predicted Growth

The video marketing trends are only getting bigger; by 2020 analysts expect video traffic to triple, compared to traffic logged in 2015. It is expected that 75% of all mobile traffic will be video by 2020, and for every second, 1 million minutes of video will be online. Facebook another major player in the online game estimated that, by 2018, 90% of their content will be video.

The trends demonstrating continual growth in the video marketing industry have been proven by steady user and sales data. As more of the world gets online, brands will turn more and more to engaging video content to market their products to the ever-increasing potential market online. In 2016, 96% of advertisers used video marketing, and soon that number will edge closer to 100, as video marketing becomes the clear future of content marketing.

payday loan lending companies

Payday Loan Lenders Face Strong Alternatives in Michigan

Payday loan lenders in Michigan face strict regulations of their industry from state laws and greater competition from new pay day advance alternatives. Many people in the state of Michigan have become trapped in cycles of debt, and the state’s politicians and consumer rights advocates have turned to nonprofit organizations and employers to generate more

The Imminent High-Yield Debt Catastrophe

High-yield debt investments, which are often called junk bonds, are investments that typically have lower credit ratings and higher risks, but many investors choose these vehicles to receive higher yields when traditional stocks and investments are only generating modest returns. China’s economic problems and heavy investments in high-yield debt have exacerbated the problems of investors
criminal elements in payday installment loans market

Payday Installment Loan Industry Rife with Crooked Players

The Consumer Financial Protection Bureau, or CFPB, was created a few years ago to protect consumers from financial abuse. Proving its tenacity, the bureau recently went after a little-understood section of short-term lending, one involving websites that make a profit by selling information about people who are shopping for online installment loans. Reuters confirms that
payday cash advance store sign

Payday Cash Advance Companies See Complaints Triple in a Year

Over the last year, complaints against payday cash advance loans have tripled. According to the annual Financial Ombudsman Service report, complaints have grown because these loans are incredibly easy to get, so more people are getting them and being affected by them. Research shows that advance cash companies have seen their complaints triple in a
Free markets allows for pay day loan stores

How the Free Market Can Reform the Pay Day Loan Industry

The pay day loan industry has been under attack for many years, but the latest broadside fired by the Consumer Financial Protection Bureau has the potential to sink the industry. The new regulations are so burdensome that even many credit unions and small banks say that they would lose money on small-dollar loans if forced
Cash advance lenders face pile of regulations

Finalized Advance Cash Loans Regulations More Limited in Scope

Those in the know are predicting that the Consumer Financial Protection Bureau, or CFPB, will be releasing its final advance cash loans regulation soon. These experts now believe that the finalized version will be more limited in scope than what the agency initially proposed. This news likely has the payday loan industry and cash-strapped borrowers
Lost without personal installment loans

New Installment Loan Rules Leaves Millions with Nowhere to Turn

In the next few weeks, the Consumer Financial Protection Bureau, or CFPB, will be wrapping up its payday lending rule, the one that has caused contention between lawmakers and government agencies. The bureau’s new lending rule will put limits on the kind of installment loans that many borrowers seek when they’re facing a financial problem.