Business
Business News You Can Use
127 Video Marketing Facts Infographic

As noted by Webwebsitebuilder.org.uk, there has been an explosive increase in video marketing – and this trend shows no signs of abating. The future of online marketing will lean heavily on video, as WebsiteBuilder demonstrates irrefutably in their 127 Video Marketing Facts Infographic.

The buzz around the cooler, in the thousands of marketing firms and corporate marketing departments, is raving about content and video marketing. Since the rise of tech innovations – that have increased bandwidth and Internet speeds globally – content-heavy marketing campaigns have become the norm. More and more top brands are ditching dated marketing techniques with the hopes of going viral. The primary means of going viral is with video content that is unique, engaging and has clear calls to action for potential customers.

A viral video also serves a secondary purpose of reducing marketing costs as users, who share the content, are adding to the reach of the campaign with little to no extra costs for marketers.

According to facts from Websitebuilder, the market trends point to a steady and
exponential rise in video marketing. Furthermore, this trend has no end in site and the future of marketing will definitely be video – and content – heavy.

Current Trends

The growth of video marketing is nothing short of phenomenal. Youtube, the world’s largest video content sharing platform, has over 1 billion users and has seen steady growth, in watch hours and time spent viewing the video, rise 50% per year, consistently, for the past few years.

Between 2015 and 2017, video ad spending increased by 67%.

The rise of video-based social media platforms, including Snapchat and Instagram, have garnered huge growth of their user and viewership since their launches. It is estimated that, between 2010 and 2014, the average view time per Internet user doubled when it came to watching video online.

Buying Habits

When it comes to user buying habits, video marketing is a clear winner. A user is ten times more likely to share video content than non-video content. Furthermore, compared to TV, video marketing has a 50% to 27% advantage in brand recall and a 2:1 advantage, in terms of message recall.

To further demonstrate its advantage, a video ad has a 1.27 times higher ROI online vs. TV. One-third of companies increased their conversion rates by as much as 90% with video marketing and personal email videos, increasing sales by up to 500%.

Another interesting fact is that shorter videos have an 89% better conversion rate.

Predicted Growth

The video marketing trends are only getting bigger; by 2020 analysts expect video traffic to triple, compared to traffic logged in 2015. It is expected that 75% of all mobile traffic will be video by 2020, and for every second, 1 million minutes of video will be online. Facebook another major player in the online game estimated that, by 2018, 90% of their content will be video.

The trends demonstrating continual growth in the video marketing industry have been proven by steady user and sales data. As more of the world gets online, brands will turn more and more to engaging video content to market their products to the ever-increasing potential market online. In 2016, 96% of advertisers used video marketing, and soon that number will edge closer to 100, as video marketing becomes the clear future of content marketing.

payday loan lending companies

Payday Loan Lenders Face Strong Alternatives in Michigan

Payday loan lenders in Michigan face strict regulations of their industry from state laws and greater competition from new pay day advance alternatives. Many people in the state of Michigan have become trapped in cycles of debt, and the state’s politicians and consumer rights advocates have turned to nonprofit organizations and employers to generate more

The Imminent High-Yield Debt Catastrophe

High-yield debt investments, which are often called junk bonds, are investments that typically have lower credit ratings and higher risks, but many investors choose these vehicles to receive higher yields when traditional stocks and investments are only generating modest returns. China’s economic problems and heavy investments in high-yield debt have exacerbated the problems of investors
criminal elements in payday installment loans market

Payday Installment Loan Industry Rife with Crooked Players

The Consumer Financial Protection Bureau, or CFPB, was created a few years ago to protect consumers from financial abuse. Proving its tenacity, the bureau recently went after a little-understood section of short-term lending, one involving websites that make a profit by selling information about people who are shopping for online installment loans. Reuters confirms that
payday cash advance store sign

Payday Cash Advance Companies See Complaints Triple in a Year

Over the last year, complaints against payday cash advance loans have tripled. According to the annual Financial Ombudsman Service report, complaints have grown because these loans are incredibly easy to get, so more people are getting them and being affected by them. Research shows that advance cash companies have seen their complaints triple in a
Free markets allows for pay day loan stores

How the Free Market Can Reform the Pay Day Loan Industry

The pay day loan industry has been under attack for many years, but the latest broadside fired by the Consumer Financial Protection Bureau has the potential to sink the industry. The new regulations are so burdensome that even many credit unions and small banks say that they would lose money on small-dollar loans if forced
Cash advance lenders face pile of regulations

Finalized Advance Cash Loans Regulations More Limited in Scope

Those in the know are predicting that the Consumer Financial Protection Bureau, or CFPB, will be releasing its final advance cash loans regulation soon. These experts now believe that the finalized version will be more limited in scope than what the agency initially proposed. This news likely has the payday loan industry and cash-strapped borrowers
Lost without personal installment loans

New Installment Loan Rules Leaves Millions with Nowhere to Turn

In the next few weeks, the Consumer Financial Protection Bureau, or CFPB, will be wrapping up its payday lending rule, the one that has caused contention between lawmakers and government agencies. The bureau’s new lending rule will put limits on the kind of installment loans that many borrowers seek when they’re facing a financial problem.
Pay day loans face a bruising battle

Pay Day Loans Face Bruising Fight Over the Industry’s Future

New U.S. regulations are on the way, and they’re ones that could put a serious dent in the profits of the pay day loan industry. Any day now, the Consumer Financial Protection Bureau, or CFPB, is expected to propose a set of official rules that will put the payday loan industry in check. Lobbyists as
Experts debate the payday cash advance industry

Should the Payday Loan Industry be Allowed to Exist? Experts Weigh In.

In some circles, a payday cash advance is being proclaimed as one of the worst financialdecisions that any American can make. Critics cite the high interest rates charged, the prevalence of low-income borrowers and the tendency of many borrowers to renew their loans or obtain multiple loans as evidence that the payday lending industry should
working man pondering pay day loans

Pay Day Loans Users Punished by Same Banks who Bounce their Checks

When banks won’t lend, people with poor credit often turn to pay day loans. When borrowing money from a bank, many factors are considered before a traditional financial institution will issue a loan, online or off. These factors include the borrower’s annual income, credit history and debt-to-income ratio. If a loan consumer fails the bank’s
Single-mom-applies-for-payday-loans

If Payday Loans are Killed Off, what Takes their Place?

One of the biggest questions that arises over the possibility that payday loans could be legislated out of business by the Consumer Financial Protection Bureau, or CFPB, concerns whether any comparable loans will replace these emergency, short-term loans. Consumers have come to depend on these payday advance loans, and most internet loan borrowers support the
Installment loan street sign

Use of Installment Loans Skyrockets as Market Share Explodes

To keep their finger on the pulse of the financial well-being of everyday Americans, organizations like the Center for Financial Services Innovation, or CFSI, completes money-based studies and surveys. A recent assessment found that underserved American consumers paid an estimated $141 billion in interest and fees during 2015. These fees were generated from $1.6 trillion
Stores offering advance cash loans

Cash Advance Industry Looks Towards Trump for Regulatory Reprieve

The cash advance industry has been under fire for several years. Critics charge that the rates are excessive and that borrowers can become trapped in a cycle of debt. In June 2016, the Consumer Financial Protection Bureau released its proposed rules to regulate lenders how offer payday, title, personal installment and cash advance loans. The
quick payday loans application

Payday Loans: Targeted by the CFPB and Demonized by Clinton

A new study released by the Consumer Financial Protection Bureau, or CFPB, targets the beleaguered payday loans industry with yet another charge of malfeasance. Apparently, these lenders are trying too hard to collect their legal debts from borrowers. JDSupra.com reveals that the report, which was published before the CFPB released its long-awaited guidelines on June
Small Payday Loan Application

Why Payday Loans are Here to Stay

Despite intense publicity over the past few years, payday loans are here to stay regardless of the opposition of consumer groups and the Consumer Financial Protection Bureau. The agency was created by the Dodd-Frank Act to regulate the financial industry after the excesses of Wall Street and the banking industry led to the 2008 financial

Five Critical Mistakes to Avoid When Using Fast Loans

In recent years, lenders offering fast loans, including payday lenders and online lenders making installment loans to borrowers with poor credit, have been under attack. The Consumer Financial Protection Bureau and other agencies have been extremely vocal about the dangers of short-term, high-cost loans. However, these types of loans can be a lifeline for the