Body Magic | Put the Juju on Your Curves

Magic for your body or vacuum for your wallet?

He wants to shape his body. Will you tell him about Body Magic? (Photo:

He wants to shape his body. Will you tell him about Body Magic? (Photo:

Human beings are gorgeous creatures. There are few things as beautiful as the human form, even if the definition of what is “beautiful” varies greatly from one socioeconomic group to the next. Some relate to the runway model ideal, while others’ imaginations are fired by bodies with curves. Still more want to reach out and squeeze something big and beautiful. I could go on and on about this, but in most cases I prefer curvy roads. I like a feminine road I can grip.

Rather than fantasize, I want to focus on what’s real, at least at this very moment. I want to shape my body, but the will hasn’t been there (yet) to discipline myself into a total diet and exercise plan that fits my life. I’m sure I’m not alone in this. I’m also sure that I’m not the only one who is both intrigued by (and highly skeptical about) Body Magic. For distributors, they make it seem like instant money. But I’m a skeptic.

What is it, some kind of corset?

CNN reports that Body Magic is a new product that has potential when it comes to putting your best assets forward, but there’s an element of money making fanaticism that has people exposed to it jumping around like grasshoppers in a tarantula cage.

Is Body Magic dangerous? Some say it is uncomfortable, but there’s been no reported danger – unless you consider being curvy and well-proportioned dangerously sexy. Ardyss International, the Las Vegas-based direct sales company responsible for the product, makes a great deal of money off people’s willingness for sexy at the cost of some discomfort. At $140 a pop for the girdle-and-corset combo, I don’t doubt it. Instant money for them could mean instant curves for women or less belly for a man.

Be rich in body and bank

Depending upon your goals, Ardyss International representatives claim you can wear Body Magic and get thin… but you can also sell it and get rich. It’s a multi-level network marketing (MLM) system where distributors can make trickle down money from other distributors they’ve recruited. If that’s not a pyramid, I don’t know what is. Instant money for those at the top, less so for those far down the pyramid.

The FTC has no complaints thus far about Ardyss International on file, reasoning that not all pyramid operations are illegitimate. But the Better Business Bureau has a lesser opinion of the company. It’s been given an “F” rating, with 16 complaints in 36 months. None of these have prompted a response from Ardyss as yet.

Drop three sizes in 10 minutes

That’s the Body Magic motto. It doesn’t literally make the weight disappear, of course. Exercise is necessary for that to happen. It simply redistributes the weight and posture in a more attractive pattern. And since some users claim it’s uncomfortable and difficult to eat while wearing, the real Body Magic could be psychological, conditioning you not to eat through pain.

Robert Hayden, a chiropractor from Griffin, Georgia, told CNN that the posture-altering properties of Body Magic give the muscles responsible for proper carriage too much time off.

“The muscles that hold you erect will have no need to work,” he said. “They’ll go to mush” if Body Magic is used too often.

Putting organs “back in place”

She's deeply concerned about her own body magic. It's written all over her face (Photo:

She's deeply concerned about her own body magic. It's written all over her face (Photo:

Yes, that’s another claim Body Magic makes. Supposedly they align organs correctly and aid with other health conditions like bladder control. Some even claim Body Magic has helped them avoid surgery.

Ardyss executive and spokesman Mike Potillo gave a written statement to CNN that the company “makes no health claims, medical claims or any type of claims on any of our products in any way. If someone has made a claim on one of our products, we have internal policies and procedures in place to deal with that.”

Don’t buy into success stories sight unseen

HLN network money expert Clark Howard points out that a product like Body Magic is sold on the strength of enthusiastic distributors. “If people really believe in it themselves, and they go out and convince others, then that is in itself a legitimate multilevel marketing business… It doesn’t matter what the product is, what the service is, you always have the same thing: People talking about the hope, the dream and the money.”

Unfortunately, enthusiasm and belief don’t always equal truth. Having faith alone doesn’t make something real, no matter what anyone tells you. CNN points out Body Magic distributors like Dorothy “The Godmother” Cook, who claims she brings home more than $55,000 per month. Cook claims that if you “get there, God will take care of the rest.” Sounds great for Sunday school, but Potillo throws some cold water of reality on that act by labeling Cook’s earnings “an extraordinary experience, not the norm.”

What I find extraordinary is paying $299 for a starter kit

That’s how much you have to pay to become a Body Magic distributor. Senior distributors sell the magic with religious fervor (straight from the reptilian brain of humankind’s yesteryear), but the reality is that consumer protection groups throw up red flags when they hear this kind of thing.

“Anytime you’re asked to part with hard-earned money in order to ask other people to part with hard-earned money, you should be very nervous,” said law Professor Stephen Calkins of Wayne State University. He also advises people check into the FTC consumer alert and Direct Selling Association before getting involved in programs like Body Magic.

So what about the sexy body?

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Body Magic does appear to be able to give you that. So if you’re buying one to use, you may experience curves like you wouldn’t believe, but don’t throw exercise by the wayside quite yet. If you’re thinking of becoming a distributor, err on the side of caution and do your research. If something seems like instant money, you should slow down first to make sure you’re sure.

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