Toms Shoes | A Day Without Shoes for awareness
A Day Without Shoes is a yearly one-day event started by California company Toms Shoes. A Day Without Shoes aims to raise awareness of children that do not have access to shoes. The basic act that Toms Shoes encourages participants in A Day Without Shoes to do is very simple – go a day, an hour, even 10 minutes without shoes – it doesn’t take any extra cash, and is a very simple act.
Toms Shoes raises awareness
Toms Shoes is a company based in southern California that was founded in conjunction with a non-profit organization. For every pair of shoes that Toms Shoes sells, they give another pair of shoes to a child in need – giving guaranteed loans of opportunity for the price of a pair of shoes. Called one-for-one, this Toms Shoes program has given over 600,000 pairs of shoes to needy children since they were founded in May of 2006.
A Day Without Shoes in 2010
A Day Without Shoes asks people that usually have and wear shoes in America to “Bare your sole” to raise awareness. Most children in developing countries grow up barefoot. Without shoes, many children suffer cuts, scrapes, infections, and a condition called Podoconiosis. Without shoes, children are also often not allowed to attend school.
Watch Toms Shoes A Day Without Shoes promo video
How do I get involved with A Day Without Shoes?
Getting involved in A Day Without Shoes is simple. Go barefoot today. If you have to walk to work, or just at your desk or in class, go without shoes. See what it is like to walk down the freezing cold sidewalk without protection on your feet. Experience what it is like without shoes. If you want to get even more involved, you can register your shoelessness at www.onedaywithoutshoes.com. If you are on twitter, the hashtag #hardwithoutshoes is being used to track what life without shoes is like. @TOMSshoes is also posting throughout the day. There are also many Facebook groups for One Day Without Shoes in many areas of the country.