Nexus One Google Phone Only Available Online
Google Nexus One at Google store
While Fred Vogelstein at Wired was correct when he said “there seem to be no end to the number of innovative things a company like Google could have done” with the launch of the Nexus One Google phone, you certainly can’t poke any holes in Google’s marketing strategy.
The Nexus One Google phone is only available online, through Google’s brand new online cell phone store, which was launched on the same day as the much-hyped Nexus One. Fox News says:
“The Nexus One belongs in an emerging category of device we call super phones,” said Mario Queiroz, vice president of product management for Google. It is the first phone in a series of devices for the search giant from various manufacturers and carriers, all of which will be sold in a newly announced Google store: www.google.com/phone.
So before you run out and get a pay day loan and head to a T-Mobile store or any store, be warned that you can only buy the Nexus One at the Google store, and the Google store only exists online. You might be able to buy it at the Consumer Electronics Show, I have no idea, but in general people can only buy the phone online.
This presents a couple of problems. For first-time smartphone, ahem “super phone,” buyers it can be very intimidating. When someone plunks down between $180 and $530 for a piece of hardware, they’d probably feel better having a person to talk to about it so they at least know how to get started using it and what to expect.
Only for the elite?
Of course, the fact that people who are not “in the know” about super phones kind of goes along with Google’s whole strategy with the Nexus One: Turn it into something everyone wants but only certain people can have. The $529 price tag is a dead giveaway that Google is targeting only a certain class of people. Also, even after the Google store was launched yesterday, the Nexus One wasn’t available everywhere, only in certain areas.
Maintaining that aura of elitism effectively turns the Nexus One Google phone into a status symbol, and society has proven time and time again that it is willing to pay big bucks for status symbols.