Learn How to Monetize Your Web Site or Blog

Make a Living Online

Make money online by learning to monetize your blog or Web site today! (Photo: flickr.com)

Make money online by learning to monetize your blog or Web site today! (Photo: flickr.com)

If you use your mind, there is no reason why you can’t use the World Wide Web to make a living for yourself. As far as markets go, you can touch the world with a click of a button where you couldn’t do so before. As far as research goes, you can find anything you need to know and as far as potential profit goes, there is no limit.

The good news about making money online is it can cost you little or nothing compared to a physical business which could cost and risk you an arm and a leg or more. Realize, however, that making money online doesn’t come easily for everyone. For most, it takes hard work and a good dose of “trial and error.”

To make money, it is important that your site gets a lot of traffic. To do this, you need to have a theme or content that is either useful or interesting and offers the user a reason to visit and spend time on your site. This doesn’t have to be difficult, yet it helps if you choose content for which you have interest, experience, or (ideally) both. There are many ways to monetize your Web site or blog once these considerations are made. I am going to share with you some of the ways this can be done.

Selling Goods

The good thing about the World Wide Web is you can sell anything. You can set up your Web site so that you work as an affiliate, promote products and receive a commission on sales made. Alternatively, you can sell your own products. This is made easy these days with various merchant services available for you to accept payments on your Web site. Various templates come with merchant services already set up – all you have to do is create an account with them and away you go.

Selling Services

If you have something to offer, you can do it online. I currently have a car classifieds Web site that brings in an income. In the near future I will also look at opening other classified Web sites for Real Estate, boats and motorbikes. But it doesn’t have to stop at classifieds – if you have experience with anything and can offer a service, you can do it online. Other options might include job boards or even forums. Some private content forums charge membership fees as high as $90 a month and have hundreds of members, so you do the math.

To receive and send payments from my various Web sites and affiliate programs, I use PayPal. They accept a number of payment methods and are recognized and respected worldwide. Just be sure to sign up for a premium or business account, as it’s free and you won´t have any limitations.

PPC and CPM Advertising

PPC (pay per click) and CPM (cost per mille – per 1,000 pageviews) are advertising methods which can be used either to advertise your own product/site or get paid to advertise other content/products on your site. With PPC advertising, you get paid each time someone clicks on an advertisement, while in CPM advertising you get paid according to the amount of times the page bearing the advertisement is viewed. Both these types of adverts can be easily integrated into your Web site by copying and pasting a simple snippet of code onto your Web site. The company does the rest. These companies which appear in the list below also offer reports and statistics to check advert performance and the option to monitor your site’s traffic.

Affiliate Marketing

Affiliate marketing is an extremely popular money making activity on the Web today. Using this system, you have a merchant who is willing to let affiliates sell their products and services in exchange for commission. This type of advertising can also be called CPL- (cost per lead) or CPA- (cost per action) based. Affiliates can help connect potential customers with merchants using various tools such as advertising or even product reviews on their blogs or Web sites. Here are three to get you started:

Become an Affiliate

Becoming an affiliate is a good way to earn money from your Web site. A lot of companies these days would like to be referred, as this helps their name get out there and in the process they make more money. When you refer someone and they sign up using your special referral link, the affiliate company will credit your account with “x” amount. If you come across a company that you would like to refer, ask them if they have an affiliate program.

Sponsored Reviews

Initially this method was surrounded by some controversy, but following success from people willing to give it a go, it quickly found sure footing (albeit on a slippery surface). While writing product and service reviews is not for everyone, a lot of people – namely bloggers – are making decent money out of it. It’s definitely worth considering.

Find What Works for You

Have a search for these companies and take care to read the terms and conditions for your peace of mind and eligibility requirements. There are various methods to make money with your Web site, but it is wise to keep in mind that while some avenues may work well for you, others won’t and may even depreciate the value of your Web site or blog. As mentioned previously, it takes a good dose of “trial and error” before you figure out what suits you and your product or service.

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