Jimmy Johns offers one dollar customer appreciation subs

Thursday, June 10th, 2010 By

Jimmy John's

Jimmy John's $1 subs are for "customer appreciation" in Illinois. Everywhere else, they are still full-price. Image from Flickr.

In Chicago and northern Illinois, sandwich shop Jimmy John’s is offering $1 sub sandwiches. Jimmy John’s is famous for their home-baked bread and super fast delivery. With expansion and franchising exploding in recent years, the company is celebrating its success with these low-cost sandwiches in and around the state where the business started.

The Jimmy Johns $1 sub deal

At Jimmy Johns in Illinois today, it is “Customer Appreciation Day.” Any one of the first six sub sandwiches on the Jimmy Johns menu are offered from 11 a.m. to 3 p.m. Central Time for $1, so the stores are sure to be plenty busy. The first six sandwiches are the six sandwiches that Jimmy John Liautaud created in his mother’s kitchen in 1983.

The expansion of Jimmy John’s

Jimmy John’s was never supposed to be a sandwich shop. When Jimmy John graduated from high school in 1982, his dad gave him the option of going into the Army or starting a business with a $25,000 loan. Jimmy John originally planned on starting a hot dog store, but found startup costs to be too expensive. Instead, he baked his own bread and ordered local meats.  The first Jimmy John’s sandwich shop opened out of his family garage in January of 1983, and delivered to dorms. By 1985, Jimmy John was able to buy out his father’s half of the business and opened a second store. At that point, Francorp helped Jimmy John’s create a franchise system. Now there are more than 1,200 Jimmy John’s.

Current operation of Jimmy John’s restaurants

Jimmy John’s across the country are known for super-fast delivery, usually done by delivery people on bicycles. About 95 percent of the stores are franchise-owned. Franchised restaurants are owned partially by the “franchisee” who makes payments to the original company for their trademark, business information, and management support. This means that Jimmy John himself does not own all of the stores across the country, but instead owns the company, which licenses the sandwiches, delivery, and company name to other business owners. The main company can still require franchises to participate in specials and coupons on a regular basis. In Illinois today, that means that you can get a $1 sub just for being one of Jimmy John’s awesome customers.

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