Google buys Aardvark social network search company

Saturday, January 11th, 2014 By

Google purchase adds to Google Buzz

Google buys Aardvark

Image from Flickr.

The internetverse is still buzzing about Google Buzz, and it appears Google has purchased a company that will give its social network something special. Aardvark developed a type of search engine that allows you to do keyword searches on your social networks rather than the World Wide Web.

I am, of course, assuming that Google will actually be using this product on Google Buzz after it spent $50 million, according to TechCrunch, to acquire it. Seems logical to me, but that’s not an official statement, just the opinion of one blogger who still needs tax resolution

Official statements on Google and Aardvark

What we do know is that Google and Aardvark signed the acquisition deal today — that’s pretty much it. However, as Google goes about buying $50 million bells and whistles to add to Google Buzz, there are a few things we should consider before jumping on the Buzz bandwagon.

When you signed up for Facebook, you knew that all of your friends would be able to see all of your other friends. Of course, you can hide your friends list now. However, when you entered e-mails into your gmail account, did you count on the fact that everyone would be able to see those contacts? That is a risk of Google Buzz.

All together now, Googlers

MSNBC reports that on Google Buzz, you create a “Google profile that will primarily be seen by other Google users.” Other Google users? Isn’t that, like, everybody? You can dial up the privacy knob a bit by telling it not to display your last name. For me, this would be of great use. However, I don’t think it will hide my friend Shadra’s identity very well.

Because your Gmail or Google account username is your e-mail address, everyone will know your e-mail address. Thank goodness for those spam filters, eh? But what about non-spammers who you’d rather not have e-mailing you and disrupting your world? And what if you don’t want your coworkers to be on the chat list of your personal e-mail account, where you write all of your special, private status messages?

Get informed about Google Buzz

MSNBC does a really good job of summarizing the privacy concerns surrounding Google Buzz here:  www.msnbc.msn.com. I can only imagine that being able to do keyword searches involving social contacts through Aardvark will add to these concerns. Google Buzz will probably work very well for a lot of people, but make sure you read up before you sign up.

Previous Article

« Obama’s Job Creation and Debt Relief Plan under Criticism

Experts are questioning the wisdom of Obama’s job creation and debt relief initiatives as well as the validity of the underlying calculations. (Photo courtesy of wikimedia.org)
Next Article

Bloom Box fuel cell uses secret formula to produce clean energy »

The Bloom Box fuel cell is being used by companies such as Google and eBay to save hundreds of thousands of dollars on the cost of energy... a lotus flower used as photo illustration for Bloom Box fuel cell

Leave a Reply

Other recent posts by bryanh

What consumers should expect from credit card companies in 2010

Although the market is stabilizing, consumers still have to be wary of credit card lenders and their latest practices.

Manage your financial problems regardless of your credit status

Regardless of your credit history, you can manage your current financial situation with a payday loan.

What to do with erroneous charges on your bill

If you want to get rid of those charges that don't belong to you, the best thing to do in situations like this is to stay calm and polite...
A man dealing with bill charge errors over the phone.