Facebook unleashes Gmail killer on Monday

A “Google vs. Facebook” graphic depicting Google's Eric Schmidt and Facebook's Mark Zuckerberg, each with devil horns.

Facebook will reveal a new webmail client codenamed “Project Titan” on Monday. (Photo Credit: CC BY-SA/Snortbook)

While Google has a head start in the webmail client field with Gmail, Facebook believes they have a Gmail killer that’s ready for the world. TechCrunch reports that Facebook will roll out Project Titan on Monday. Experts predict that Facebook’s highly anticipated webmail client could give Gmail a run for its money.

News of the Gmail killer has circulated since February

According to Gizmodo, Facebook’s Gmail killer called Project Titan is intended to replace Facebook’s current messaging platform. It will have full POP and IMAP support, and users will receive their own @facebook.com e-mail address. This webmail platform will also include message search capability and, most significantly, will allow Facebook users to send messages to people outside of the Facebook network. Thus, Facebook users will have one less reason to leave Facebook in order to perform basic online tasks. Considering that Facebook has upwards of 500 million active users (according to their Press Room), keeping everyone inside the borders of Facebook is a profitable proposition, indeed.

Project Titan: not just an IM upgrade

As TechCrunch excitedly points out, Project Titan won’t simply be an upgrade to existing message services. It will be a full-powered webmail client. However, it seems likely that there will be bugs at launch, as is the case with any new product. Yet experts see a “huge amount of potential.”

Facebook plans to dominate your online world

Everyone knows that Facebook dominates the social networking world. It also has the most popular photo storage product and events calendar products around and a tremendous micropayments system that works well with games. If the Gmail killer Project Titan can cut into Gmail’s webmail market share – and integrate the product seamlessly into its existing platforms – it will be like the smell of napalm in the morning for Mark Zuckerberg and company. It’s no wonder that Google got nasty with Facebook last week over freedom of contract data. They may be hearing a Gmail killer coming around the mountain.




Trade the Trend’s coverage of Project Titan

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