The corner 7-Eleven store may be ubiquitous, but Seven Eleven will soon be adding 7-11 beer to the long list of offerings. After the fairly successful release of Yosemite Road Seven Eleven wine, the chain is capitalizing on the growing popularity of “budget” alcohol. Priced between $1.49 for a 24-ounce single and $8.99 for a 12-pack, Seven Eleven beer won’t require an online payday loan, and may even be tasty enough to justify the price.
7-11 Beer brewed by City Brewery
Trying to capitalize on the desire of customers to get “exceptional quality at a value price,” 7-11 beer is being made and labeled by City Brewery in La Crosse, Wisconsin. City Brewery, on contract to make the 7-11 beer, also brews several other beers and alcoholic drinks. Arizona Tea, Smirnoff Ice, Sam Adams Beer, Mike’s Hard Lemonade and Four Drink Brewing Company drinks all come out of the City Brewery plant.
Seven Eleven beer for Game Day
The Seven Eleven beer that is set to be sold in stores later this month will carry the private label Game Day. Game Day Light is a 3.9 percent alcohol beer with 110 calories in each 12-ounce serving. Game Day Ice has 5.5 percent alcohol and 155 calories per 12 ounce serving. Both beers are expected to be a lighter-style brew. The word from 7-11 is that Game Day beer “performed well in taste tests, including among suppliers of premium beers” – meaning Game Day 7-11 beer might just be worth cracking while you are filling out an application for a low interest loan for bad credit.
7-11 Game Day beer follows Yosemite Road 7-11 wine
Though many people scoffed at 7-11 in 2009, when they released the “private label reserve” Yosemite Road wine, the cheap wine has actually given two buck chuck a run for its money. The California Chardonnay and Cabernet run only $3.99 a bottle, and have been safely holding the number 1 and number 2 spots in 7-11 wine sales.
7 Eleven beer a second attempt
This is not the first time 7 Eleven has attempted to bring private-label beer to the 15,000 U.S. stores. In 2003, Santiago beer was introduced as a competitor to Corona and other mid-range beers. Santiago, however, was a failure of 7 Eleven beer. The company hopes that this time around the softening beer market and better “market placement” of Game Day beer will make it a worthwhile experiment.
(Photo Credit: http://www.flickr.com/photos/glennsthailand/ / CC BY-ND 2.0)