Bad Reviews Don’t Dampen ‘New Moon’ Box Office Sales

By Elizabeth Fairchild, your New Moon box office sales news source

Bad reviews, great cash haul

Critics agree New Moon is built on Taylor Lautners sex appeal, and that foundation should earn it top box office bucks.

Critics say "New Moon" is built on Taylor Lautner's sex appeal, and apparently that foundation is enough to earn big box office bucks. Image from Wikimedia.

On Rotten Tomatoes, “The Twilight Saga: New Moon” reviews were 70 percent “rotten.” As of now 10 a.m. Friday morning, it has gotten 86 bad reviews. At Metacritic, only 46 percent of the reviews were good. However, I’d bet my emergency money that this film will be among the top box office sellers of all time.

I have discovered time and again that a film’s reviews and its box office sales often do not reflect each other. This may be one of the best examples of this phenomenon to date. “New Moon” box office sales, after last night’s showing at midnight releases, are expected to hit between $85 million and $100 million this weekend.

Breaking hearts and records

Even more amazing, “New Moon” broke the all-time record for most advance tickets sold. On Fandango, while “New Moon” has the record for most advance tickets sold, No. 2 is last night’s re-release of the first “Twilight” movie, which played before “New Moon” in many theaters last night.

It appears Stephanie Zacharek  really wanted this film to be good, but it wasn’t up to par for the Salon.com critic. She wrote: “New Moon offers few of the juicy, go-for-broke romantic pleasures of its predecessor, and the movie is so badly shaped that it’s hard not to blame Weitz as a director.”

Word from the fans

Of course, though good “New Moon” reviews were the minority, they are out there. “New Moon” got 37 good reviews on Rotten Tomatoes. “New Moon is little more than a skillful soap opera, but it’s still enjoyable escapism – even if you’re old and wise enough to see through it,” wrote Anna Smith from Time Out.

“If you’re a romantic at heart who doesn’t mind shelling out $12 to watch a couple of adolescent boy hotties strut their stuff, you might as well just go and enjoy the eye candy. ‘Cause it’s kind of worth it,” wrote David Foucher from EDGE Boston.

Not buying it

Most critics agree with Sonny Bunch from the Washington Times, who wrote “There’s little in the way of forward momentum until the final 30 minutes; stretching out this picture to longer than two hours was indefensible.” Daily Mail, in the UK, says “New Moon” is “Tedious, long-winded and not so much undead as almost entirely devoid of life.”

For those of you who want to hear from an actual “Twihard” who gave it a bad review, Kevin McCarthy from BDK Reviews wrote: “New Moon lacks the chemistry and passion that made Twilight so special. The sequel focuses more on the gratuitous sex appeal of the two lead male stars.”

A solid sales strategy

If McCarthy is right, and the film focuses on sex appeal, “New Moon” box office sales are all set to meet expectations and go through the roof. For decades films have made millions off the sex appeal of the lead characters. The only difference in this decade is that the sexiness keeps getting sexier.

Indeed, Willie Waffle echoes McCarthy’s sentiment, but he gave the film an overall good review. “Gives fans what they want (hot young dudes who don’t wear shirts), and might surprise a few people who didn’t expect much.”

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Discussion of Bad Reviews Don’t Dampen ‘New Moon’ Box Office Sales

This post has 4 comments

  1. Dean Sanderson says:

    Observation: Robert Pattinson should have worked out more so as not to be upstaged by Lautner, who obviously worked out a lot for this movie

  2. Jaclyn says:

    MAJORITY OF THE CRITICS ARE MALE! AND WOULD LOVE TO GET A CHANCE TO BASH ANYTHING TWILIGHT!

    THEY ARE SEXIST AND MOST OF THEM HAVEN’T EVEN READ THE BOOKS!

    THE MOVIE WAS GREAT FOR FANS!

    DON’T LET THESE STUPID CRITICS RUIN IT FOR YOU! NEW MOON IS A MUST GO SEE!

  3. arlene says:

    I kind of agree with you. I didnt go to see the movie expecting it to be great. I mostly went to see the eye candy. There really wasn’t much else about the movie that kept my interest. The intensity of the 1st movie just wasn’t there for new moon.I enjoyed the books. The 1st movie was sincere and intense. New moon was lacking any life. I know that’s what it was supposed to be. Bella lost Edward and so her life, but Jacob brought her back. With all the damn montages you lost all the little thigns in their relationship that made people fall in love with Jacob Black. It just felt like a race to finally get to Edward. All the rest of the movie was shirtless cheap filler.

  4. Franrose says:

    Don’t kid yourself; Taylor Lautner is hot! I’m sure there’s a good amount of females (and men! ;) out there who want to see this movie just because of Taylor Lautner and Robert Pattinson. Gosh, a lot of teenage girls are practically drooling and busting out tears over them. Who cares about the moral of the story when you have a shirtless Taylor Lautner on set, right? LOL – that’s seriously how it goes.

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