Dirico Motorcycles Bring Together Rock and Road

Steven Tyler falls off stage

If Steven Tyler was trying to get his motorcycle brand, Dirico Motorcycles, some media attention, he did a great job. Steven Tyler fell off the stage while performing at the Sturgis Motorcycle Rally and was taken to the hospital.

Don’t worry. He’s fine. I don’t really think there’s a reality where Steven Tyler falls off stage just to get people to buy his motorcycles. Tyler is a pretty smart guy — and a pretty rich guy — so that doesn’t sound like something he’d do.

Dirico Motorcycles in the media

Still, when Steven Tyler falls off stage it makes the news. I didn’t even know that Steven Tyler had his own motorcycle brand before today, but now I know all about Dirico Motorcycles. It appears that Steven Tyler gave inventor Mark Dirico some easy cash loans, and a motorcycle brand was born.

Dirico Motorcycles web site says:

Music innovator Steven Tyler and master inventor Mark Dirico merged their respective art forms to create Dirico Motorcycles, USA. Designed and hand built for seamless function, Dirico motorcycles are statements of craftsmanship, style, detail, and innovation, expressed through modern-age components yet assembled with old-world skill. They connect with the owner through their lines and inspire the rider through their performance.

So, you want to buy a Dirico Motorcycle?

Of course, you can buy Dirico Motorcycles through the Dirico Motorcycles web site. But what kind of rider orders a bike without even seeing it or test driving it? I don’t know anyone who would buy a motorcycle without getting a feel for it.

Unfortunately, the dealer search function on the Dirico Motorcycles web site does not appear to work. There is an e-mail address there, however.

Steven Tyler’s motorcycle blog

Yes, Steven Tyler has a motorcycle blog. Check it out.  In his last entry, he was eagerly awaiting the Sturgis Motorcycle Rally. He wrote:

Oh Yeah…fourteen days to Sturgis Baby…not only do I get to ride the Black Hills, but we get to Rock The House on the 5th…See you there. ST

If only he knew rocking the house would lead to a trip to the hospital and headlines saying “Steven Tyler falls off stage” all over the place. But Steven Tyler has already sacrificed a lot for the love of rock, so I am sure he doesn’t mind a few bumps and bruises. After all, he was not seriously injured when he fell off the stage. He had only minor head, neck and shoulder injuries. Not bad for a 61-year-old.