Sevin Nyne | Is Lindsay Lohan’s Tan Brand a Scam?

Is Sevin Nyne a stolen secret?

Lindsay Lohan just can’t seem to escape trouble. After going through plenty of personal turmoil and having it well-documented by tabloids, she now appears to be having professional trouble regarding Sevin Nyne.

Sevin Nyne is a brand of sunless tanning spray that Lohan and Lorit Simon, a Las Vegas businesswoman, say they developed together over the last three years. However, a woman named Jennifer Sunday begs to differ. She says her company, White Wave International Labs, is the creator of the formula.

Details and charges

As with all good stories out of Hollywood, this isn’t a simple case of “I did it first.” Nope, according to the lawsuit there is scheming and plotting and deceit going on. The Daily News reports:

According to the St. Petersburg Times, Sunday is suing Lohan, Simon, and Simon’s company for breach of contract, theft of trade secrets, civil conspiracy, intentional interference with contractual relations and deceptive and unfair trade practices.

It seems Sunday is more than willing to take out  a small personal loan to pay her lawyer to nail Lohan and Simon for stealing her intellectual property. Or maybe she is just mad that they gave it such a stupidly spelled name.

Taking it personally

So where are these allegations of conspiracy and deceit coming from? Apparently Simon and Sunday were working together as partners, and suddenly Simon ditched their agreement to market Sevin Nyne with Lohan:

In January, Sunday’s company, White Wave International Labs, signed a confidentiality agreement with Simon. Sunday claims that the two sides had been in negotiations, but had not reached an agreement on pricing.

“The next thing we know, Lorit Simon and Lindsay Lohan are partnering and Ms. Lohan is taking credit for developing this formula, which she indeed had no role in,” Marica Cohen, Sunday’s lawyer, told the St. Petersburg Times on Monday.

What’s at stake in the suit

Image from Primped & Proper.

Sunday says she wants a cut of the profits for Sevin Nyne. Cohen says:

“We are certainly looking for the profits that are being generated right now from that product. If Ms. Lohan and Ms. Simon and their companies and their shareholders are profiting from the theft of my client’s formula and are profiting from that product, my client is entitled to those proceeds.”

Apparently not all sunless tanning formulas are created equal. Sevin Nyne tanning mist contains goji berries, caramel, Chardonnay extracts and a sugar-coconut base. Sounds delicious, but I don’t know if I’d spend $35 on it.

Lohan might want to consult her numerologist

Lohan says she named her product after her lucky numbers. You know, the number that comes after phive and sicks and the one right before tehn.

Perhaps her lucky numbers are punishing her for slaughtering their names, or maybe she just needs some different lucky numbers. Either way, the square roots of phortee-nyne and atey-won didn’t bring her enough luck to avoid a lawsuit.