Is ProMom Couture really couture?
Team Mom, March of Dimes T-shirt
When I first visited the ProMom Couture web site, I thought that the “couture” part of the title was a bit misleading. You see, ProMom Couture is a line of T-shirts. Usually when I hear “couture” I think of the fancy, expensive dresses actresses wear on the red carpet.
The definition of “couture” according to Merriam-Webster is “the business of designing, making, and selling fashionable custom-made women’s clothing.” I suppose T-shirts can be fashionable and custom-made.Well, nevertheless, ProMom Couture was featured on “The Oprah Winfrey Show,” so now everyone is hungry for information about the country. Here’s what I’ve found.
A little pricey
Maybe the “couture” in ProMom Couture means “expensive.” I mean, these T-shirts won’t cost you a whole paycheck, but they are pretty pricey for T-shirts at $42 a pop.
However, if you’re the kind of mom who doesn’t mind spending a little extra on clothes that are well-made, environmentally conscious or support a good cause, this T-shirt line might be just right for you. I would never encourage paying for a T-shirt with a payday loan. Yes, these shirts have some great attributes, but payday loans should always be used for necessities only.
Is ProMom Couture a good use of money?
Also, one of the T-shirts, a short-sleeved white number that bears the slogan “Team Mom,” supports the March of dimes. This T-shirt costs a lot less than the rest of the ProMom Couture line — it’s $25. Two-thirds of the purchase price of every “Team Mom” shirt goes directly to March of Dimes, which is “dedicated to improving the health of babies by preventing birth defects, premature birth and infant mortality,” according to the organization’s web site.
More about ProMom Couture
You can save some money right now by visiting promomcouture.com, which is holding a buy two get one free sale.
So, if you like the idea of supporting a good cause, protecting the environment and celebrating motherhood, ProMom Couture clothing just might be worth your money. The main goal of ProMom Couture is to “celebrate motherhood with style.”
ProMom Couture’s founder, Vicki Stern-Brown, says on the company’s web site:
Each and every one of us deserves to feel special, appreciated, celebrated and honored. We LOVE being a mom, no matter what our particular style. Why not express our passion with a stylish edge? This passion for motherhood is the common thread that links us all.
ProMom Couture Managing Partner Jill, says:
My goal is to take promom’s message across the globe and enable every mum, yummy mummy and mom to feel this “promom” good.
ProMom Couture Creative Director Melissa says:
I wear my promom proudly. They are comfortable and stylish, and I can’t help myself — I love the attention I get when I wear them!
This is a really interesting idea. I think the shirts are pretty pricey. But when you consider the cost of top brand clothing ($30 for a shirt and $60 for jeans), they are relatively cheap for more natural made clothing. Thanks for the article!
Until the next post, much love, peace, and medicated hair grease.
- Thierry
In order for a clothing company to actually be couture, the clothing items must be custom fitted. However, if by couture they mean clothes people are dumb enough to pay over $40 for a t shirt, then it certainly is couture. I’ve been starting to believe that is more or less the definition of fashion.
promom couture sounds like they’re having some fun with the “couture” in the company name. I think their tees are fabulous and since I’ve spent $65 for a Velvet tee, I would love to get a $42 tee from promom. BTW, I happen to be far from “dumb.”
I love these shirts and have been wearing them for years! They last forever, they ARE fitted, longer than the average tee and, most importantly, make me happy (and make my husband happy, too!)