Could fast cash advance speed launch?
Several different types of smart phones can support Windows software.
If Microsoft needs a fast cash advance to get Windows Mobile 6.5 on shelves sooner, it should highly consider getting one. Microsoft is falling far behind in the world of phones. It announced its new smart phone software today, but the program won’t be out for another six months.
Slip sliding away
Microsoft used to be leader of the pack when it came to smart phones, but its market share is slipping. This is largely because while other companies, such as Apple, T-Mobile and RIM, are issuing software updates while Microsoft is issuing phones. If Microsoft can’t catch up with the new trends in the mobile market, it’s headed for some serious financial problems.
A new outlook
All the other companies competing for mobile market share are treating their smart phones like computers, which get software upgrades frequently and all on the same device. Microsoft is getting the picture now, but is it too late? Maybe if Microsoft offers a fast cash advance to loyal customers, they’ll stay loyal.
Imperfect platforms
Part of the problem is Microsoft’s business model. Unlike other smart phone companies, Microsoft doesn’t manufacture its own phones. The key to Microsoft stepping up its performance in the mobile phone sector is to be specific with its partners about how devices that support Windows Mobile are supposed to operate.
Share and share alike
Microsoft operates its mobile business by selling licenses for its software to several different hardware manufacturers. However, this can mean the devices don’t work quickly enough or seamlessly enough with Windows Mobile. It also confuses users and muddies exactly what the Windows Mobile experience is supposed to be like.
People are much more comfortable using software they can discuss with their friends. If Jane and Jill have the same software but different hardware and different ways of using it, they’re going to end up confused and angry that they have to call an IT person with a question instead of just asking a friend.
Microsoft definitely needs to step it up, and if a fast cash advance is needed to get the company going in the right direction, it will be worth it.
Related articles
- Windows Mobile 6.5 Announced, Leaks Confirmed [Mwc'09] (i.gizmodo.com)
- Microsoft Recite for Windows Mobile previewed (Emil Protalinski/Ars Technica) (techmeme.com)
- Microsoft’s Price For New Windows Mobile Backup: Free (MSFT) (Eric Krangel/Silicon Alley Insider) (techmeme.com)
I’d love to have a Microsoft compatible smart phone, but for the most basic user using Google Docs is just as easy, and one of the most popular smart phones, the G1, is the Google phone. I just don’t see how Microsoft is going to be able to compete outside of the corporate market. I hope they can – Microsoft programs work fairly well, which is why they’ve been around for so long.
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