Customers Linger Longer for Payday Loans at PersonalMoneyStore.com (stats via Compete.com)

Recent metrics from Compete indicate that customers stay longer while looking for payday loans and researching financial information at Personal Money Store. The chart below shows that the Web site dominates two of its major competitors – personalcashadvance.com and cashnetusa.com – when it comes to average user stay on the Web site (ranked in minutes):

According to Compete.com, average stay is an engagement metric. Going beyond the traditional measuring statistic of Web site effectiveness – page views – PersonalMoneyStore.com brings in users and keeps them interested in the large variety of financial information the Web site has to offer.

Keep in mind, average stay can be interpreted in different ways. For instance, a content-based site like MySpace will strive to keep people on their site as long as possible. Alternatively, search engines like Google will want to help their users find what they want quickly. For the latter, then, long stays aren’t necessarily desirable, as they could indicate that the search engine is cluttered and/or inefficient.

For a content-based financial Web site like Personal Money Store, the significant advantage of longer average user stay grants users greater opportunity to move from article to article, learning more about financial matters of interest to them. For the business itself, it also increases the potential that customers will be converted into sales of their affiliated products and payday loans.