Payday Loan Traffic: PersonalMoneyStore.com Analysis (Quantcast)

The online portal PersonalMoneyStore.com is a trustworthy, secure Web site where users can apply for a payday loan. Via the online media measurement service Quantcast.com, a clear picture of United States and global traffic can be studied.

Quantcast measures traffic from month to month and compares it with prior measurement periods. It measures online page views, visits, cookies, home traffic vs. corporate/educational traffic and people per month.

Total number of visitors

According to Quantcast, Personal Money Store reached its current peak not long after the Presidential elections, on November 11, 2008.  On that date, the U.S. tally of monthly visitors was approximately 13,600, while the global figure was even higher, 14,300. As of this posting, number sat at 4,000 U.S. and 6,700 globally.

Page views per month

Online visitors from the United States contribute to 7,926 Personal Money Store page views per month, while global traffic is significantly larger. There are 12,970 unique page views per month at Personal Money Store that originate from traffic that originates outside of the United States.

However, average number of page views per visit to Personal Money Store do not vary so widely. U.S. users produce an average of 1.63 page views per visit, while global users log in at 1.64.

Visits per month

How many visitors to Personal Money Store each month contribute to those page view numbers? In the United States, 4,862 visitors look for information on faxless payday loans, while 7,927 global visitors have shown interest in the services Personal Money Store has to offer.

In terms of cookie files distributed, 4,237 came from United States visitors, while 7,082 came from global destinations.

Home vs. business/education traffic

The bulk of traffic to Personal Money Store comes from home users who are in search of information about and the ability to apply for a no fax payday loan. In the United States, 67 percent of users access Personal Money Store from home. On the global side, 68 percent are home users. Work and educational institution users looking to study an industry leader or even apply for a payday loan themselves. The numbers there are 33 percent U.S., 32 percent global.

People per month

The number of people that visit Personal Money Store per month differs greatly between the United States and other global traffic, in much the same way as visits per month differed. In the U.S., 3,973 people came to Personal Money Store for financial information and a no fax payday loan, which breaks down to 1.99 monthly page visits per person and 1.22 total monthly visits per person. Globally, 6,709 people visit per month, which translates to 1.93 monthly page views per person and 1.18 monthly visits per person.

Interest in Personal Money Store increases from week to week

Looking at the following numbers (People, Visits and Page-Views), it’s clear that Personal Money Store is on an upswing. A payday loan is a useful tool, and consumers have shown that the financial information and ability to apply for the product are a definite draw:

	US	234 %	193 %	188 %
	GLOBAL	698 %	612 %	630 %